Branding

To the average Gourmet reader, it was a behind-the-scenes
article about a beloved restaurant. To someone trawling for brand morality tales, it was pay dirt! The subject was Danny Meyer….

Branding / Marketing

If ever there was an award for the “Lives Life to the Fullest” in the branding world it would have to go to the Jeep Wrangler. It ticks so many boxes on the list of requirements. It’s out, loud…

Branding / Marketing / Personal Growth

You won’t get a second chance to make a good first impression for a very good reason — opinions people have are centered around perception. If you own a small business you’re probably well aware…

Branding / Marketing

It’s finally spring; the season for rebirth, new beginnings and a time to look at your environment with fresh eyes. I don’t know about you, but I always start with washing windows. I find one’s outlook is much improved…

Branding / Social Media

Social media connects millions of people every day, from neighbors to new friends across the world, and it’s exactly this connectivity that makes social media one of the most powerful tools available to gain brand recognition…

Branding / Design / Marketing

SHINE is a both a strategically and creatively-focused branding agency dedicated to building innovative and sincere brands that resonate with target consumers and existing customers on a meaningful, measurable level…

profit / value proposition / competition

“Great minds discuss ideas; average minds discuss events, small minds discuss people,” Eleanor Roosevelt said. When it comes to your competition in business, which one are you? Are you distracted by…

Consumers / Marketing

By now everyone has heard the speculation that marketing and advertising as we know it is obsolete. We all agree on the obvious—technology has changed the rules forever. But have consumers really abandoned advertising…

Branding / Design / News

Our client, Spencer Thomas Group (STG) has a new website; our first fully integrated HubSpot site, built specifically to “attract, convert and delight” the STG customer! Having spent the last couple of years following a thought…

Brand inspiration / target definition

When Angela Ahrendts took over the reins of Burberry’s dusty brand she was surprised to note that not one member of her 60 something global team gathered for a strategic planning meeting was wearing its distinguished trench…

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