Building Your Brand In The Social Media Era

Published by Shannon Farrelly
Shine&Co

September 3, 2019

Social media connects millions of people every day, from neighbors to new friends across the world, and it’s exactly this connectivity that makes social media one of the most powerful tools available to gain brand recognition. If this is the first time around the branding block for you, it might seem a bit overwhelming, but with a little practice, you can master social media marketing and turn it into one of your most powerful marketing strategies.

What's Your Image?

Your brand’s image is the feeling or reaction potential customers have when they see your logo or product. Hopefully, the reaction is positive, but sometimes you may discover that your brand’s image isn’t exactly the impression you wanted customers to have. Negative feedback is just as useful, however, because it allows you to shape your image in a way that you know customers will respond better to. In the pre-digital marketing age, a brand was developed by creative advertising strategies. Billboards and advertisements on television helped brands reach a broader audience, but there was still a limit as to how far the message spread. Social media’s emergence revolutionized the way we do business by shattering our geographical outreach limitations.

The Importance of Social Media

Social media is a power tool. It has the ability to influence the way people view you and your brand. Whether someone comments on your Facebook page or sends a tweet, the message spreads. Favorable reviews and positive recommendations generate an authoritative image and influence leads. By taking advantage of social media channels, you are able to tell the world about your brand. It goes without saying that you need to be 100 percent honest about the product or service because if not, it will come back to haunt you. Misleading potential customers can have disastrous effects on your online reputation.