Company: Sawaya Partners provides investment banking services to businesses in the consumer products industry. Since 2001, they have been creating lasting value for their clients’ businesses and brands through their relentless commitment to driving to the finish line, but with the necessary patience, skill, and attention to detail each deal requires.
Solution: Like the majority of founder-driven brands, the central brand asset was Founder and CEO, Fuad Sawaya, meaning what we found to be true of him, could be applied to the rest of the company.