Company: Panda has been crafting natural, gourmet Finnish licorice for over 90 years. Prized by true licorice lovers, Panda licorice is still made using the original methods and enjoys a dedicated following mostly in Europe, but also here in the United States.
Solution: When we spoke to licorice lovers we found their passion for the product is vivid and deeply felt. They are hyper-aware of their self-proclaimed preference for black licorice much the same way a whiskey connoisseur will prefer a single malt over a blend.