Paladin means, “A determined advocate or defender of a noble cause; a warrior who is fully devoted to kindness and ridding the universe of evil. In combat, a Paladin with a cause is almost impossible to defeat… “). According to Karen, “The new brand embodies the sense of purpose each of us brings to our mission: delivering great investment results, financial security, and above all, peace of mind for our clients. We are committed to upholding the highest ethical standards in business, protecting our clients’ dreams, and serving as their advocate—through thick and thin.”