Main Street Grill

The Main Street Grill prides itself on two things; the strong relationship within the Pittsfield, NH community and the locally-sourced ingredients it uses in its infamous signature dishes. Pittsfield may be a small, working-class town in rural New Hampshire, but having a restaurant with a well-deserved reputation for great food and live music makes it a memorable destination.

When Covid-19 hit in 2020, restaurants worldwide suffered, but Main Street’s owners demonstrated their entrepreneurial grit and determination and took the opportunity for a brand refresh. With its Harley- Davidson colour palette and vintage diner design sensibility, we made sure to breathe some timely fresh air into the much-beloved dining establishment.


Creative Direction, Branding, Typography