Leadership Excellence Consulting
Company: Leadership Excellence Consulting launched
its initial (and only) online presence years ago. The client-facing persona no longer accurately reflected or captured the brand.
A central brand positioning was required to reveal their proprietary style and deliverable. This would then manifest in a powerful, visual corporate identity (logo, website design) and verbal expression
(e.g., brand origin story, tone of voice, and tag line).
Solution: Through discussions with clients and the founders themselves, we found a relentless effort to seek an “epiphany” which would unlock leaders’ powers. The Brand Essence “Eureka Seekers” allowed the brand to embrace a bold new identity (visual and expressive) and a themeline “A Power Source for Leaders.”
CATEGORY
Brand Strategy, Brand Essence, Logo Design, Website Design,and Corporate Identity
