L’Aubade Spring Water is drawn from a pure, untouched souce in the Franshhoek Valley in South Africa. Originally Franshhoek Valley was known as Oliphantshoek (Elephant Corner) named for the herds of elephants that once roamed the fertile lands. During the dry season, elephants dig holes to find the purest underground springs in order to gain mineral sources buried deep beneath the ground.
For this reason we made the elephant our brand mascot and in turn L’Aubade made the endangered species its special charity.
Branding, Creative Direction, Typography, Illustration