When Talon Lacrosse merged with Easton Sports they needed an identity which would combine Talon’s iconic eagle with Easton’s diamond-shaped E. What started as a simple logo design exploratory ended as a brand new identity for Easton, the mother-brand.
The “Screaming E” and its dynamic yellow-against-black
color palette is now used across all Easton’s sports verticals.


Marketing , Branding , Typography , Graphic Design