Donohue O'Connell & Riley

Company:  Donohue, O’Connell & Riley (DO’CR) is a multi-disciplinary law firm focused on wills, trusts, tax, probate, elder law, and complex estate planning. They counsel over 5,000 businesses and individuals, advising them on how to save taxes and structure their affairs to preserve their legacy and ensure a smooth transition of their hard-earned wealth between generations.

Solution: DO’CR’s deep experience in Wills & Trusts, combined with their ingenuity to use it uniquely and personally is what sets them apart.

As the only eldercare law practice focused on NY and NH, they understand fully that their clients want peace of mind in knowing their assets are taken care of in perpetuity. The essence of the brand lay in what we learned about its founder, Joe Donohue. Numerous calls with clients and employees revealed that Joe “Goes Above and Beyond” for his clients; a perfect brand metaphor and the jumping off point for the logo design, the color palette and the messaging.


Branding, Strategy, Graphic Design, Target Insight, Brand Strategy, Logo Design