Balducci’s was once a produce stand in NYC started by “Pop” Balducci nearly 100  years ago. Now a West Village store it prides itself in selecting the best, hand-selected meats, fish, produce, and local and imported cheeses as well as a team of chefs to create fabulous meals all cooked in the Old World tradition. As a quickly expanding brand, Balducci’s needed to establish a look and feel for its own private label goods that would reflect the hand-crafted quality for which it was renowned.


Branding, Copywriting, Creative Direction, Typography, Illustration, Brand Strategy, Packaging