If ever there was an award for the “Lives Life to the Fullest” in the branding world, it would have to go to the Jeep Wrangler. It ticks so many boxes on the list of requirements. It’s out, loud and proud; nothing is shrinking about it. Big wheels. Rugged styling. Happy to take its top off at the first hint of sunshine! As for getting down and dirty. Then there’s its communal spirit, “the Jeep Wave.” How many brands do you know that have you waving at strangers? You’re right; the Mini and the Bug, but they’re a single gesture, not an entire lexicon of gesticulations! The Jeep is iconic in every way. Its all-terrain chutzpah, menacing headlights, its fanatical loyalists. The Jeep is a brand with purpose, alright; it has adventure written all over its grille.
Turn Your Insights Out Published by Julie CucchiShine&Co September 5, 2019 To the average Gourmet reader, it was a behind-the-scenes article about a beloved restaurant.
Connect with Consumers with Mind-Set Marketing Published by Shannon FarrellyShine&Co August 2, 2019 By now everyone has heard the speculation that marketing and advertising as
Spring Clean Your Brand Published by Nin GlaisterShine&Co October 15, 2019 It’s finally spring; the season for rebirth, new beginnings and a time to look
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